CNN stands for Cable News Network. It is a U.S.-based, pay-TV channel owned by AT&T’s WarnerMedia. The station launched in 1980 to become the first 24-hour news channel, and it was the first all-news option offered to Americans.
CNN consistently ranks third in the ratings behind Fox News and MSNBC, averaging just under 1 million viewers. That figure also makes this news channel the 14th-most-popular channel on basic cable.
CNN’s Mission Statement Analysis
CNN's mission statement is: “to deliver the world’s best creative solutions by sourcing the stories that really matter.”
- This approach uses data-driven insights to provide services to consumers. Not only is CNN a basic cable station, but it also provides an app and a website that delivers the news to people around the world.
- Because news requires a fact-based approach, CNN looks to other brands in the WarnerMedia portfolio to deliver creative solutions. Bleacher Report, Mashable, and Refinery29 all contribute opinion and editorial pieces to the platform.
- “Sourcing the stories” refers to the work of each reporter who searches for information from others. It provides a reference to the credibility of each piece that receives publication. This statement indicates that independent verification efforts took place.
- Defining the stories “that really matter” is a statement that reflects a desire to provide news that people want to see, read, or hear. This component of the mission statement takes CNN into other methods of telling stories, with Anthony Bourdain’s Parts Unknown a popular example of alternative reporting.
CNN’s Vision Statement Analysis
CNN states that its vision is to “bring the world’s breathtaking diversity into cinematic focus, telling stories that are both inspiring and revealing.”
This statement indicates a desire to have a global outreach with the accomplished work that gets delivered each day. CNN covers topics in every subject, ranging from entertainment to health to technology.
The platform offers nine regional areas for readers on its website as a way to embrace the “breathtaking diversity” of human culture.
Producers use the best cameras and equipment when filming news stories to create information that has a “cinematic focus.” This process also applies to streaming services or coverage of real-time events.
The goal CNN has with its vision statement is to offer stories that are inspiring and objective. It is the fairness that they attempt to show in each piece that WarnerMedia uses as a way to set itself apart from other reporters.
CNN’s Core Values Analysis
WarnerMedia states that the core values of CNN involve trust, respect, credibility, creativity, and objectivity.
Editors reference sources as often as possible to provide validity to the news getting reported on the network to support these values.
CNN views the news as being part of history, and having an informed public allows each person to make better decisions. Accuracy is critical to this process, which is why credibility and objectivity receive inclusion as core values.
When people have information, CNN believes that its values, mission, and vision allow individuals to make empowered choices. Almost 4,000 journalists all over the world work to deliver on the corporate promises made by WarnerMedia each day.