Lularoe launched in 2013 through the efforts of DeAnne Stidham. She wanted to inspire others while following her dreams.
Stidham was a self-described struggling mother at the time she started Lularoe. She had a vision at the time that there was a way to help others find success.
This vision is still part of the mission that Lularoe follows today.
Lularoe’s Mission Statement Analysis
Lularoe’s mission statement is “Our mission is to improve lives and strengthen families – and we happen to accomplish this through fashion.”
The statement goes on to say that the company is a community that creates confidence by offering consumer-minded products.
You can find three critical components of the mission statement that offer clues to Lularoe’s purpose.
- “Improve lives.” This small component describes what each product should do for you after purchase. The company doesn’t want anyone to regret a purchase.
- “Strengthen families.” You buy fashionable items for yourself and the people you love. When you think that you look good, then your confidence levels receive a boost. Lularoe wants everyone you love to feel that way every day.
- “Consumer-minded products.” You might not like everything that Lularoe offers. The goal of the company is to focus on individual needs so that there is something for everyone when they start shopping.
Lularoe uses Independent Fashion Retailers to connect people to products. You support families with each purchase, reinforcing the values offered in the mission statement.
Lularoe’s Vision Statement Analysis
Lularoe doesn’t provide a published vision statement.
It does offer an addendum to its mission statement that says the brand is “a community where lives are being improved and dreams achieved through love, purpose, confidence, trust, and growth.”
This vision statement provides two different meanings because of the company’s structure.
If you decide to become an Independent Fashion Retailer, then the vision statement suggests that you will receive the support needed to become successful.
When you shop with Lularoe, then these words communicate a desire to provide you with high-quality fashion at an affordable price.
It is challenging to be confident in yourself if you don’t love how you look. The products offered by Lularoe provide a value proposition that says you can solve this problem while keeping to your budget.
The vision of creating a community also suggests that ongoing supports are available whenever you need advice.
Lularoe’s Core Values Analysis
Lularoe’s core values emphasize the fact that “we are in this together.”
The company wants its Independent Fashion Retailers to embrace the culture of their communities. Your apparel choices are a series of decisions that lead to specific outcomes every day.
Lularoe believes that you have more confidence when you feel good about how you look. The company strives to provide updated clothing choices to ensure this outcome is possible every time you visit your closet.
We are nothing without our family. Lularoe got its name from the first three granddaughters of its founder. That’s why the structure of the company promotes the idea of people connecting with others.
Lularoe wants you to “smile toward the future.” It creates this outcome by aligning its corporate values with those of your family.