Adidas Mission Statement and Vision Analysis - Astrogrowth

Adidas Mission Statement and Vision Analysis

Adidas, also known as Adidas AG, is a company established in Germany in 1924. 

It was founded by two brothers that later split the company (one of the two ended up other big sports apparel company, Puma). They established the company with the idea of creating a new line of innovative clothing, shoes, and accessories for athletes that fitted their necessities and improved their performances.

Since then, the company has continuously expanded and changed for the better, is now an international powerhouse with revenues of 21.92 billion EUR just in 2018.

They are the largest sportswear manufacturer in Europe and the second one in the world after Nike.

Adidas is a company that managed to showcase a lot of power and strength for decades. They have an excellent mission statement focused on their core ideas and their unique way of serving customers and offering them the highest value and quality on the market. 

Adidas Mission Statement

Adidas’s mission statement is “The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position.”

Throughout the years, Adidas’s mission statement has evolved to reflect the changes that happened in the industry. 

Let’sLet’s analyze the mission statement of Adidas in detail.

  • The company wants to show people that having a sporty lifestyle is exceptional, and they want to encourage people to work out and express themselves. Their products are very innovative, and they work hard to improve performance at the highest possible level. 
  • One of the main targets for Adidas Mission Statement is improving sports. They have a sports-focused culture, and they target both men and women here. They are also engaged in various sponsorship programs designed to support the young talent and bring them the right quality and value that they would find on the market. 
  • Also, another core focus for Adidas Mission Statement is the idea of surpassing expectations. The company has invested a lot of time and money to design an infrastructure-focused solely on value, professionalism, and quality. They also have a sustainable roadmap that that’s about protecting the environment while also pursuing innovation at the highest possible level. 
  • Adidas is also a highly creative and innovative company. They always strive to push the boundaries. Their goal is to provide their customers with the best solutions on the market regardless of the case. The real focus for them is to understand the needs of customers so that they can solve and surpass their clients’ expectations as much as possible effectively. It’sIt’s an incredible opportunity and something that pays off a lot more than you might imagine. Adidas is also known for the fact that it continually listens to customers. They created numerous innovative sportswear products, and they have a stellar research team. Research and creativity are at the core of the company’s mission.

What Is Adidas’s Vision Statement? 

Adidas’s vision statement is “to be the design leaders with a focus on getting the best out of the athletes with performance guaranteed products in the sports market globally.”

The company appears as widely focused on design, and driven by the idea of coming up with something unique, innovative but also compelling and rewarding at the same time.  

The company itself appears also entirely focused on professional athletes and people that are continually pushing the boundaries to bring in resounding results and the best experience that you can find out there.

That’sThat’s why they partner up with controversial public figures like Kanye West. 

Nonetheless, one of the main reasons why Adidas products are top-rated is because of their comfort and durability. One of the main reasons why Adidas products are very popular come from their comfort and durability. 

These products are made to last, and the company has the vision to convey professional, durable sportswear for everyone. They don’t discriminate; instead, they provide a very high-quality set of solutions that suit every person out there.

What are Adidas’s Core values? 

Adidas’s core values comprise “performance, passion, integrity, and diversity.” These have been a part of their approach for decades, and the German-based company continues to use them as a point of reference for their most important and long-term decisions. 

Since Adidas is focused on innovation, they do want to have the best apparel and gear for performance. That’s why the company hires some of the best engineers and clothing professionals to continually boost results and competitiveness for all their sportswear and accessories.

The company is also hiring only people that are deeply passionate about sports. And you can see that in all the results that the company is providing all the time. They are also maintaining a sense of integrity and reliability, and they are highly focused on diversity too. They believe everyone has the right to wear fabulous clothes, and it can become something staggering and powerful all the time, which is what you want to take into consideration. Adidas has always maintained these core values, and it continues to expand on them all the time!

Adidas Headquarters

adidas mission statement

Adidas’s main headquarters is in Herzogenaurach, Germany

Adidas Slogan

Adidas’s slogan is currently: “Adidas Is All In.” Since 2013 the German company is carrying this new slogan, after changing it from the previous and very popular famous “Impossible Is Nothing.”


Adidas is one of those companies whose core values and mission statement are embedded in the final products. You can easily see their strive for innovation, hard work, and commitment, which has brought this company an incredible growth and international expansion over the years.

This company has been created out of a passion for sportswear, and it has evolved into a giant in its industry. Adidas continues to follow its mission statement, vision, and core values year to year, and they never stop pursuing new goals and aspirations. That’sThat’s why they are very successful and continually attract customers to come back.

Angelo Sorbello, MSc, is the Founder of Astrogrowth, the fastest-growing business software directory that helps every day thousands of entrepreneurs to select the best software for their needs. He has been a consultant for Techstars-backed and Appsumo featured companies, and the first company that he started at just 13 years sold was acquired in 2013. You can learn the secret strategies he uses to get more sales and build a powerful network here

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