Nestlé Mission Statement Analysis and Vision


Nestlé was the product of a merger mainly of the Anglo-Swiss Milk Company back in 1905. However, since then, the company has grown beyond just milk products to include bottled water, coffee, cereal, and baby food, etc. The company is present in over 190 countries and employees nearly 400,000 people globally putting it amongst the topmost multinationals in the world. 

Nestlé‘s success over the past hundred years can be attributed to its strong mission statement and core values, which makes it worth examining. 

Nestlé Mission Statement Analysis

Nesté’s mission statement is: “The world’s leading nutrition, health, and wellness company. Our mission of “Good Food, Good Life” is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.”

  • Now right away, it is evident from the company’s mission statement that they are a “health and wellness company.” That means the company specializes in everything that has to do with human health which technically includes bottled water. 
  • The second part of the statement has to do with the taste of their products. “…to provide consumers with the best tasting…” which alludes to the company making their products alluring for people, and that consequently ensures that the products are inclined in favor of getting more sales which is good for investors. However, how fine of a line the company treads between taste and nutrition has often been the subject of debate.
  • The final part of the mission statement talks about being a company that supplies everything that’s food-related. It is a continuation of sorts of the first part of the mission statement, but here they elaborate on providing a “wide range of food and beverage categories.” 

Judging by the mission statement, we can attribute much of Nestle’s success to the fact that they have a diverse portfolio of health-related products. Not to mention the commitment to improve and add more products. 

Nestlé Vision Statement Analysis

Nestlé's vision statement is: “To be a leading, competitive, Nutrition, Health, and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products.”

Now the vision statement is interesting for two reasons. The first being that the company’s vision is, in part, committed to its shareholders aka investors. The second being a preferred company. 

In many ways, the first part and the second part of the vision statement go hand in hand. By being the preferred employer and supplier, the company can capture the market. By being the market leader, they (Nestlé) ensures that shareholders make money. So, it is safe to say that the company’s core vision is to be profitable. 

Nestlé Core Values Analysis

Nestlé’s core values are: “full legal compliance, honesty, fair dealings, integrity, and respect.”

Nestlé’s core values are all directed towards being a company that is credible. Values like integrity, respect, fair dealings, honesty, and compliance are all the attributes of a trustworthy company. So, by being trustworthy, not only is the company able to get into new markets but quickly evolve into a large business because the company is so well trusted by everyone.

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