PepsiCo, also called Pepsi was originally created in 1893 and called Brad’s Drink named after its creator Caleb Bradham. It was later renamed Pepsi-Cola in 1898, which was subsequently shortened to just Pepsi.
Pepsi started as a drink sold at Caleb Bradham’s drugstore, a beverage that was touted to aid in solving digestive issues. The original recipe included more than just kola nut because it also had vanilla and sugar.
Throughout the years, Pepsi has been associated with big names like film actress Joan Crawford who later married the company’s president Alfred N. Steele. The drink has been featured in several cult classics like Back to the Future, Fight Club, and newer films like World War Z.
Interestingly Pepsi’s Mission and Vision Statements outline the company’s branding and marketing strategies, both of which have led to immense success for the brand over the years. That’s why it is so important that we dissect and analyze both the mission and vision statements in this article.
Pepsi Mission Statement and Analysis
Pepsi’s mission statement is: “To provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats.”
A broad analysis of the mission statement reveals that one of Pepsi’s goals is to have a positive impact on consumers through their broad or ever-expanding range of products. To ensure that the impact is consistently positive, Pepsi woes to work with partners and employees or any other entity for that matter to meet its objectives.
The first half of the mission statement talks about affordability and convenience. So, one of Pepsi’s goals over the years across the world has been to make their drinks, supplements, and other products affordable. That’s why it isn’t uncommon for PepsiCo to introduce special discounts, complimentary drinks, and other promotions as part of their marketing campaigns, especially for new products.
Health is another important aspect of Pepsi’s mission statement. The company states that they will invest heavily in ensuring that their products are healthy, regardless of if they are snacks or breakfast foods. The use of grains, fruits, and vegetables as part of their manufacturing processes is proof of this fact.
Pepsi Vision Statement
Pepsi’s vision statement is: “To deliver top-tier financial performance over the long term by integrating sustainability into our business strategy, leaving a positive imprint on society and the environment.”
By Pepsi’s vision statement it is evident that the company has a vision of sustainability and environmental responsibility for its conglomerate. The company’s vision is to ensure the best financial performance but by using environmentally sustainable methods and tools. By taking this approach Pepsi isn’t just able to become a trendsetter in the industry but lead by example for other businesses.
Pepsi has, over the years has been instrumental in changing farming and economic practices. It has been a monumental driving force in favor of holistic agriculture and other environmentally sustainable methods, which are now firmly ingrained in the company’s processes.
Pepsi Core Values
Pepsi’s core values are: “sustained growth, empowering people, trust, and responsibility.”
Evident from its core values, PepsiCo strives to be both socially and economically viable by taking responsibility and building trust.
At the core, Pepsi is a company driven by growth, and that dictates how the business empowers its people. The company works to ensure that everyone working for it; its clients and suppliers are part of a chain of trust that adds credibility to the company’s campaigns. It is also a driving force for sustained growth, which brings us full cycle to its most fundamental core value.