As the largest pet supply retailer in North America, PetSmart is recognized by pet parents as a trusted source for improving the quality of life for their pets. Founded in 1986, PetSmart quickly became one of the top retailers in the pet supply industry— offering everything from pet food and products to unique services like in-store pet adoptions.
It is clear that PetSmart associates and executives alike are passionate about improving the relationships between pets and pet parents. With mission and vision statements centered around this relationship, the corporation aims to improve the lives of pets and their families.
PetSmart’s Mission Statement Analysis
PetSmart's mission statement is “At PetSmart, we love pets, and we believe pets make us better people.” (source)
This statement promises a commitment to pets and owners. PetSmart’s mission statement is evidence of the company’s awareness that they have two customers to keep in mind with every transaction they make:
- The Pet Parents
- The Pets
The company has certainly lived up to it’s expectations regarding its mission. PetSmart has a number of unique services offered in their stores to enrich the lives of pets and parents. Many of their stores offer expert veterinary services.
Teaming up with Banfield Pet Hospital has allowed PetSmart to offer a full range of veterinary and emergency services. These in-store veterinary clinics are independently operated, and serve as a prime example of PetSmart’s commitment to its mission.
In addition to the in-store pet hospitals, the company provides other uniquely convenient pet services such as: training, grooming, boarding, in-store adoptions, and the PetSmart Doggie Day Camp.
PetSmart’s Vision Statement Analysis
The corporate vision statement reads: “Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives.”
A clear expansion of the company’s mission statement, the vision statement focuses on enhancing the relationship between pets and their owners. PetSmart’s corporate
Website sums it up stating, “This vision impacts everything we do for our customers, the way we support our associates, and how we give back to our communities.”
The company is not only dedicated to pets and their parents, but envisions a better world for everyone. From their in-store adoption services to the their pet-friendly corporate culture, PetSmart provides a positive impact on each community it serves. There is no doubt that the conception and execution of the company’s vision has largely contributed to it’s major success.
PetSmart’s Core Values Analysis
According to PetSmart’s Ethics and Integrity Program, the company’s core value is caring. They care deeply about their customers, associates, and communities. And it all begins with their love for animals.
The company employs nearly 56,000 associates and operates over 1,650 stores in communities all over the United States, Canada and Puerto Rico.
Every employee receives education and training in PetSmart’s ethics and integrity policies. And all associates are encouraged to participate in the company’s CareSmart program—an open door policy where employees can bring concerns and opinions to their immediate supervisors and above.
PetSmart’s caring, nurturing attitude toward pets and their owners shines through in everything they do as a company. It goes to show that the core value of caring has held strong since the company’s founding in 1986.