Pizza Hut began as a family-owned business in Wichita, Kansas in 1958. The Carney brothers borrowed $600 from their mother to open a pizzeria that catered to local farmers.
The brothers focused on using high-quality ingredients sourced from local businesses to create the best pizza possible.
Their first sign only had room for eight letters, which is how Pizza Hut got its name originally. The brand would become the top-ranked chain in the world for sales and the number of restaurants available by 1971.
Pizza Hut’s Mission Statement Analysis
Pizza Hut's mission statement is “to take pride in making the perfect pizza while providing courteous, helpful service at all times, striving to have every customer say that they plan to be back.”
Several critical points are available for analysis in the structure of this mission statement.
- “Take pride in making the perfect pizza” is an indication that Pizza Hut wants to stand out from other pizzerias. It harkens back to the idea that fresh, local ingredients will create interest in the brand naturally.
- “Providing courteous, helpful service at all times” reflects a desire by the brand to help customers enjoy their dining experience in every way possible. An internal passion for pizza gets inferred from these words so that each slice reflects the pride of the brand.
- “That they plan to be back” shows that the goal of Pizza Hut is to focus on repetitive business with every action taken. This component reflects the difference in marketing costs that companies face when targeted new customers versus repeat consumers.
Pizza Hut’s Vision Statement Analysis
The vision statement of Pizza Hut is “to improve the well-being of our customers, community, and people connected to our enterprise.”
Pizza Hut focuses on three critical strategies to accomplish this goal.
It works to become the best employer for people in each community. Then the company strives to offer what it calls “optional excellence” to customers in each restaurant, take-out, or delivery scenario.
That means the brand looks for ways to encourage employees to over-deliver on each order in some way.
Then Pizza Hut encourages each franchise owner to achieve enduring profits by looking for ways to innovate every day. Without new research and development investments, there is no way to make the desired improvements.
Pizza Hut’s Core Values Analysis
The core values of Pizza Hut are integrity, excellence, profitability, and organizational growth. These four facets of its ideology drive decisions at every level of management.
This approach encourages each worker to face every challenge that comes their way. By giving employees training tools that allow them to become successful, Pizza Hut hopes to achieve the highest standards in their industry.
The goal is to help people feel empowered. If individuals grow professionally, then the company can continue expanding its global outreach.
Pizza Hut applies its core values to every aspect of their business to monitor and improve sales whenever possible. This work creates shareholder confidence, ensuring that people can take pride in their ability to make a perfect pizza every time.