Tom Bilyeu Net Worth, Quotes, and Story

Net Worth: $400 Million
Born:March 30, 1976
Country of Origin:United States of America
Source of Wealth:Entrepreneur
Last Updated:2020


Tom Bilyeu, born in Tacoma, is an American entrepreneur, founder of Quest Nutrition, a brand selling healthy food and snack, best known for the protein bars.

Quest Nutrition has been one of the fastest-growing startups in the food industry, with a growth rate of an unheard rate of 57,000% in 3 years.

The outstanding success Bilyeu had with Quest, brand valued at more than $1 billion, got him a net worth of roughly 400 million dollars. Tom Bilyeu is currently best known for his show ‘Impact Theory’ born to inspire entrepreneurs and creators to make an impact, and a massive social media following along the way.

Early Life

The very first job Tom had in his life was selling insurance door-to-door in his neighbor. After graduating from the University of Southern California, majoring in film, he started working at Awareness Tech, a data loss company, in their marketing department. He served as Chief Marketing Officer and other roles at Awareness Tech for eight years. When the company sold in 2010, Tom pondered what to do next.

After losing 60 pounds, Tom wanted to inspire his family members to do the same and eat healthier and with more awareness. Unexpectedly the founders of his past company shared a similar vision and passion, and besides not having any industry-related knowledge, they started Quest Nutrition.

Career: Start and Growth of Quest Nutrition

Not having any background about how does it work for a food company, Tom and his team started making protein bars out of their kitchen. After having worked hard for months to find out a repeatable recipe to make tasty protein bars with low-carbs and no added, they finally decided that the time was ready to find a manufacturer.

However, not everyone seemed as excited as they were for their recipe, as all the manufacturers turned down their offer.

Co-founder, Mike Osborn besides not having any experience in manufacturing, decided to take the situation in his hand and promised results by taking over the production.

With manufacturing solved, they now had to focus on selling these bars.

The strategy that Tom was leading focused initially on influencer marketing. Quest sent thousands of hand-written letters with bars included to influencers in the fitness niche. This effort was rewarded with a $ 10 million in e-commerce revenue by year two, estimated by Tom Bilyeu, before ever moving into retail.

Career: Impact Theory

In 2016, Bilyeu and his wife Lisa started ‘Impact Theory,’ a for-profit media company created to help and influence game-changers to take advantage of new possibilities. Impact Theory has a 3-stage business plan: Stage 1: Community Building. Stage 2: Incubation. Stage 3: Building and Selling. As of July 2018, Impact Theory is still in its first stage with over 1,500,000 followers on its social media platforms.

Bilyeu has interviewed in his show guests like Peter Diamandis, Gary Vaynerchuk, Tai Lopez, Jason Silva, and Tim Ferriss.


Here are some of the highlights from Tom Bilyeu’s career:

  • Quest Nutrition was founded (2010)
  • Quest Nutrition is an Inc 500 company for the first time (2014)
  • Enters in the board of X Prize Foundation (2016)
  • Start of Impact Theory (2016)

Best Tom Bilyeu Quotes

  1. “Don’t ask what’s the least you can do. Ask what’s the most you can bear.” Tom Bilyeu
  2. “Dissect how you spend your time. It reveals your priorities.” Tom Bilyeu
  3. “Don’t let joy be an accident. Create it.” Tom Bilyeu
  4. “What price are you willing to pay for greatness?” Tom Bilyeu
  5. “Never be afraid to change course.” Tom Bilyeu
  6. “The best way to build a big business is to take care of people.”
  7. “Power starts in the mind.”
  8. “My drug of choice is transformations in others.” Tom Bilyeu
  9. “Surround yourself with incredibly positive, optimistic people – people that love to see others shine. They will rub off on you.” Tom Bilyeu


Tom Bilyeu is a widely successful entrepreneur who is on a quest to change the paradigm towards a healthier way of living and end of metabolic diseases, and on trying to empower more game-changers, innovators, and entrepreneurs, to take advantage of 21th-century possibilities to change the world for the better.

He is doing so with astonishing results, by having created Quest Nutrition and brought it from 0 to a 1 bn dollar worth brand in just a few years, with his media company Impact Theory created with his wife, and through X-Prize Foundation, which challenges innovators to solve vast issues in the world using exponential technologies.

As of 2020, Tom Bilyeu’s net worth is roughly 400 million dollars.

Compare items
  • Total (0)